MacGuffin is a design magazine with a difference.
Inspired by Alfred Hitchcock’s MacGuffins – the insignificant objects that nonetheless played an essential role in his movies – each issue of the magazine focuses on a different overlooked object of design. Previous issues have been dedicated to such ‘invisible’ objects as the window, the sink and the closet, and for issue 10 the focus turns to bottles.
Beginning with an overview of bottle shapes through history, MacGuffin takes readers on a tour from the simple vessel with a narrow opening at the top that was one of the earliest objects made by mankind, to bottles crafted by artisans for highly specialised functions, and then into the industrial revolution and the age of mass-produced glass and plastic. Along the way there are fascinating diversions into the global shortage of sand that threatens glass production; the homemade innovations in producing molotov cocktails; and the funny and bizarre names of the perfumes and aftershaves that are sold in street markets around the world. This is a magazine that wants to help readers see the world anew, and I hope you’ll find time to sink into its beautiful and illuminating worldview